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Strategy of Small Family - Owned Company Development Proposal
Uherková, Andrea ; Petyovská, Lenka (referee) ; Koráb, Vojtěch (advisor)
This thesis deals with the development strategy of a small family business. The work is an attempt to propose such changes to be taken to eliminate weaknesses in the company, eliminate threats and streamline the management of the company. To do this, the work uses theoretical knowledge from the individual analysis and uses it to evaluate the current state of the company. The proposed changes are then based on these analysis. The work includes projects in the field of marketing, finance and human resources.
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The Development of Small Family-owned Company
Straková, Iva ; Bojčuk, Jiří (referee) ; Koráb, Vojtěch (advisor)
This master’s thesis is focused on „THE DEVELOPMENT OF SMALL FAMILY-OWNED COMPANY“DOPOS HK s.r.o. from Hradec Kralove region. The purpose of the development is an expansion in terms of the capacity (more hired craftsmen, wider sphere of activity) and also of the economic indicators (sales growth, higher number of realized projects). The company will be (for the purposes of this study) subjected to various analyzes as SWOT, Porter etc. Attention will be also paid to benchmarking. The changes in the company will be made based not just on the results (with the aim to eliminate the deficiencies and get to the higher level of company development).
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The Proposal for the Provision of Comprehensive Services for a Family Business Operating in the Field of Interior Design and Equipment
Šesták, Ondřej ; Zich, Robert (referee) ; Bumberová, Veronika (advisor)
Tato bakalářská práce se zabývá návrhem konceptu nabídky komplexních služeb pro malý rodinný podnik působící v oblasti designu a vybavení interiérů. Teoretická část obsahuje literární rešerši zabývající se problematikou strategického plánování a jeho propojení na produktovou business strategii včetně specifik řízení rodinných malých podniků a orientace služeb na B2B trh. V analytické části práce jsou aplikovány vybrané analyticko-výzkumné metody za účelem identifikace klíčových faktorů v rámci kontextu prostředí s následným vyhodnocení stavu a identifikace vnějších faktorů pomocí COP rámce. Návrhová část obsahuje konečný návrh konceptu nabídky poskytování komplexních služeb vedoucí ke zvýšení tržeb společnosti.
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Nástupnictví v rodinných podnicích
Slavíková, Lucie
This thesis focuses on the topic of succession in family firms. It focuses on the handover of the firm to the next generation and the measures that both, the transferor and the successor, have to take to make the handover successful. The topic of succession has been very topical in the last few years for family firms in the Czech Republic, which started to be established after 1989. The founders are now approaching retirement age and are dealing with who to pass their business on to, whether the descendants will build on their success and whether generational change will take place. The aim of this thesis is to define the main factors that influence the succession and to propose the optimal way of handing over the company to the next generation, based on the conducted expert research on this issue. In the practical part, selected family businesses with whom in-depth interviews are conducted are presented. On the basis of the evaluation of the obtained information, measures leading to the easiest possible succession transfer in a family business are proposed.
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The Proposal for the Provision of Comprehensive Services for a Family Business Operating in the Field of Interior Design and Equipment
Šesták, Ondřej ; Zich, Robert (referee) ; Bumberová, Veronika (advisor)
Tato bakalářská práce se zabývá návrhem konceptu nabídky komplexních služeb pro malý rodinný podnik působící v oblasti designu a vybavení interiérů. Teoretická část obsahuje literární rešerši zabývající se problematikou strategického plánování a jeho propojení na produktovou business strategii včetně specifik řízení rodinných malých podniků a orientace služeb na B2B trh. V analytické části práce jsou aplikovány vybrané analyticko-výzkumné metody za účelem identifikace klíčových faktorů v rámci kontextu prostředí s následným vyhodnocení stavu a identifikace vnějších faktorů pomocí COP rámce. Návrhová část obsahuje konečný návrh konceptu nabídky poskytování komplexních služeb vedoucí ke zvýšení tržeb společnosti.
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Význam rodinných podniků pro střední Moravu
Hochová, Michaela
The bachelor thesis deals with the issue of family businesses in Central Moravia. The first part deals with the theory of family business and its history in the Czech Republic. The second part deals with characteristics of selected statistical data of Central Moravia. Semi-structured interviews with company representatives define the specifics of family business and its strengths and weaknesses. Recommendations to support development of family businesses are suggested on the basis of primary data analysis.
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Obchodní strategie rodinného podniku ABC, s.r.o.
Sokol, Filip
The aim of the bachelor thesis is to design a business strategy of a family company in the area of dog and cat pet food, which will increase the competitiveness and profitability of the company. The thesis is divided into literary research, analytical part and proposal part. The literary research describes the issue of strategic management. Within the analytical part, there are composed of internal and external analyses, based on which a summary SWOT matrix is elaborated. The proposal part draws on the previous section and contains a strategy proposal that should lead to the fulfilment of set goals and the company should continue to be able to operate successfully on the market in the long term. The last part contains a discussion and conclusion.
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Element of family as and important part of family business advertising campaigns
Puklová, Anna ; Rosenfeldová, Jana (advisor) ; Zezulková, Markéta (referee)
The topic of this thesis is the use of the element of family in advertising campaigns of family businesses in the Czech Republic. The issue of family businesses in the Czech Republic is becoming more and more current due to the first upcoming generational change in family businesses established after the restoration of the market economy in the 1990s. In the theoretical section, this thesis introduces definition of the family business and the element of family. It is also dealing with all types of media advertisements and the direct marketing. The second practical part is divided into two parts of the research - qualitative and quantitative. The qualitative part was realized by three semi-structured interviews with representatives from three pre-selected family businesses EMCO, LIKO-S and GUMEX. Apart from interviews, all available advertisements were also analysed. The aim of this part was to answer the question if the element of family is a part of the marketing communication of family businesses. The quantitative part was realized by the survey with the aim to find out if the element of family of businesses is important also for customers. Results of the qualitative part of the research show that the element of family is a part of the marketing communication of family businesses and it is...
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